Credit Union tech-talk Webinars

Low Cost Targeted Email Marketing – a CU Case Study
 

Every email that leaves your credit union has the potential to not only improve member service, but to also sell your products and services. Members First Credit Union, a progressive $115M asset credit union, has embraced email as a powerful communications, sales and marketing tool. They are using a combination of outbound email campaigns and marketing messages automatically inserted into transactional emails – and receiving significant ROI from both.

Come to this informative one hour Webinar and learn how you can increase revenues by using the lowest cost form of marketing: email.

Bonus: There will be a free 30 day trial of an email campaign solution for all attendees 
which represents a $500 value. 

What You Will Learn: 

- How Members First CU tracks email campaign results
- What email campaigns were most successful for Members First CU 
- How to automatically target your member replies via keyword or personal profile
- How to automatically target your member replies via staff members or departments
- How to automatically brand every outgoing email message

Who Should Attend: This program will benefit CEOs, Marketing managers, IT Directors, Call Center supervisors and anyone at the credit union interested in member email communications. 

Speakers: Dick Powell is Vice President of Information Systems at Members First Credit Union. Rick Blaisdell is Executive Vice President of MailMethods. He has years of experience helping hundreds of credit unions across the country improve their member service, marketing efforts and revenue streams. 

Date: Thursday Jan 8th 1 – 2PM Central

Costs: FREE