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How
can a credit union best serve their thousands of members when
they only have two branches but have members spread out across
four states? That was the dilemma that NorthEast Alliance
Federal Credit Union (NEAFCU) faced. With a strong commitment
to serving their 13,000 members in New York, New Jersey,
Connecticut and Pennsylvania, NEAFCU turned to their long time
business partner Vysym for help in putting together an
advanced communication and integrated transaction processing
system.
Vysym
had worked closely with the $37M asset credit union for over
seven years by providing them with a convenient automated
telephone lending solution. Along with their telephone banking
program called MARS (Member Audio Response System) and online
banking program, NEAFCU was quite efficient at electronically
serving their members. However, when Vysym released their
state-of-the-art TALIS Voice Gateway system in 2002,
Donald Briggs, CEO at the credit union, knew right away that
his members would appreciate the sophisticated speech
recognition technology built in to the TALIS Voice
Gateway. He also knew that both the 14 year old MARS and
Lucent Conversant Call Director systems were on their last
legs and that he needed a more powerful converged solution to
deal with the very large number of automated calls that his
credit union handled: over 16,000 per month.
The
beauty of the new system is that it replaced three independent
systems - banking, lending and a PBX call director - with a
single, converged platform which incorporated seamless
automatic speech recognition. Not only were the number of
systems to support reduced, but the credit union installed two
TALIS systems which gave them both load balancing for
their 12 incoming primary phone lines and the peace of mind
that comes from having continuous, fault-tolerant
availability. Don notes that "we expect the system to pay
for itself very quickly, in fact our telephone loan
applications have already gone from 10 - 15 per week with the
old system to 30 per week with the new system."
It
is only natural that Don and his staff of 14 employees were
nervous about the consolidation and conversion, but Vysym's
development and tech support team worked hard to ensure a
smooth transition. Don notes that the conversion was
"pretty much event free and that we had basically no
complaints from members." In fact, once members found out
about the speech recognition features and got comfortable
using them, "they were ecstatic about the ease of use, as
was our staff" according to Don. While the system
certainly takes a tremendous load off of the credit union's 6
person call center, they really appreciate the ability to
conference in members and walk them through step by step any
occasional difficulty they may encounter with the system.
Another great feature was that Vysym was able to reproduce the
touch tone codes from the old system and seamlessly merge them
with the new voice recognition system. Don is quick to point
out that this elegant solution "gives us the best of both
worlds with no time consuming re-training of members or
staff."
Like
most small credit union Presidents, Don wears many different
hats. Unlike many others, Don has actually tackled the
position of Information Technology person as well! Without an
in-house IT employee, he wants and demands systems that run in
"lights out" mode. Don is happy to report that
"Vysym's technical support has been fantastic - the
system practically monitors itself." Not only can Vysym's
team of highly experienced engineers remotely monitor and
troubleshoot the system, but they can analyze specific calls
by account number, time of day, and many other parameters. The
end result, says Don, is a system "that is as close to a
perfect solution as you can get!"
With
the old bank-by-phone system and antiquated automated
attendant/call director out of the picture and the new TALIS
Voice Gateway system up and running smoothly, the credit union
is looking to the future and to adding call center features
and functionality typically available to only much larger
credit unions. In addition to voice routing, voice banking,
and voice lending, the TALIS
Voice Gateway will allow NEAFCU to increase its efficiency and
security through voice logging and visual data displays. Voice
logging will allow conversations to be automatically
captured and documented so member disputes can be resolved
quickly and easily, while call recordings will serve as
excellent training tools for new Member Service
Representatives, as well as aiding in personnel performance
evaluations. Finally, visual data displays have the capability
to automatically present all available member information:
identification, account relationships, balances, and much
more, thereby increasing member service levels in the call
center.
Because
the TALIS Voice Gateway is built on a foundation
of XML (extensible markup language), it can
seamlessly integrate with NEAFCU's core processing system and
external web services. With this kind of power and
flexibility, NorthEast Alliance FCU expects to get many years
of productive service out of the TALIS Voice
Gateway. With increased automated
lending activity, coupled with self-service on the telephone
banking side, the credit union is already saving money by not
having to add call center staff. 24/7 convenience, improved
member service, increased lending activity and low maintenance
costs - these are exactly the items that every credit union
needs, especially in these tough economic times. Don states
that "we have been very pleased with the TALIS
Voice Gateway system - it is easy to use and I would recommend
it to any credit union."
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