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Cash Management: How Sales, Operations, and Technology Can Work Together to Generate More Fee Income

Date: Wednesday April 17th 1:30 pm - 3:00 pm CT | Cost: $195 and 2 CE Credits

Cash Management: How Sales, Operations, and Technology Can Work Together to Generate More Fee Income

During this webinar, you will gain a more in-depth knowledge of Cash Management (aka Treasury Management) products and services. You will learn about all the Cash Management products and services available in the marketplace, identify the products and services your credit union currently offers, what you’re missing, and come up with strategies to implement and offer the right products and services for your credit union. You will also learn the "behind the scenes" on the most important products and how they interact with technology.

After attending this webinar, you will walk away with a deeper knowledge of Cash Management, conduct a risk assessment on any new products, and bring back ideas on how to market Cash Management products and services to your business members. In addition, your team will also work better together knowing how critical each area is to the success of the implementation and sale of these products and services.

Covered Topics

- What is Treasury Management (aka Cash Management)?
- The Evolution of Cash Management/History/Background
- Review of the Account Analysis and what it’s used for
- Overview of all Cash Management products in the market
- How to determine which products you need to offer to your business members
- Determine who your in-house experts should be and provide the appropriate training
- How Cash Management is integrated with the Credit Union’s Technology, Operations and Sales teams
- Identifying new fee opportunities
- Ideas on how to market and brand your Cash Management products
- Process to implement Cash Management products
- The future of Cash Management (including Blockchain and Bitcoin)

Who Should Attend: Cash Management operations and sales personnel – especially those new to Cash Management, Deposit sales team, Business bankers/lenders, Technology personnel (IT network support and core system support staff), Presidents and COOs who want to learn more about Cash Management.

Speaker: Marci Malzahn is the president and founder of Malzahn Strategic, a consultancy focused on strategic planning, enterprise risk management, and talent management. Marci has 23 years of banking experience in all operations areas: finance, IT, compliance, internal audit, deposit/loan operations, office management, risk management, and HR. Marci is the recipient of a number of professional awards, is a published author of three books, and an international bilingual public speaker, speaking frequently at finance conferences and associations. Marci holds a B.A. in business management from Bethel University and is a graduate of the Graduate School of Banking in Madison, WI.

Webinar 26 Paid

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Cash Management: How Sales, Operations, and Technology Can Work Together to Generate More Fee Income

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